Mallory Group — Blog Categories

Budgeting for your sponsorship evaluation – not an afterthought…

Measurement and evaluation of sponsorships and brand partnerships must be allocated adequate budget to support their valuable role in a brand's marketing mix..

James Toller

in

Partnership Measurement

ROI Exposed – What did we learn?

After a fascinating day supporting ROI Exposed we explore the questions raised around sponsorship measurement and evaluation across the industry.

James Toller

in

Partnership Measurement

Ask not what your target sponsor can do for you, ask what you can do for your target sponsor.

Are you looking to approach businesses for sponsorship? Read on for our top five tips on how to make the best impression on your hunt for partnership support.

Emily Caroe

in

Partnership Measurement

Measurement – The BIG question in the sponsorship industry

For a marketing discipline that is realising such growth and increasingly recognised as a key component of the marketing mix, attention to how we measure the impact of sponsorships is critical to the continued growth and success of the industry.

James Toller

in

Partnership Measurement

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