Mallory Group — Blog Categories

The professionalisation of the influencer industry

The influencer industry is growing up and about time too. Christianne Whitehouse takes a look at the professionalisation of this vital part of the marketing mix, and how we intend to use it in 2020.

Christianne Whitehouse

in

Digital & Social Media

We need to talk (some more) about influencers…

The influencer industry set to reach a staggering $10 billion in value by 2020 and is resultantly becoming increasingly difficult for brands to ignore. There are, however, numerous considerations that need to be taken into account before taking the plunge

Freddie Ashford-Russell

in

Digital & Social Media

Your top three social media questions answered

When is the best time to post? What social media channel should I use? Is paid social media support really necessary? Emily Caroe answers the top 3 questions most often asked.

Emily Caroe

in

Digital & Social Media

Move over Kylie Jenner, there's a new influencer in town

Move over Kylie Jenner, there's a new social media influencer in town. Barnsley FC super-fan Chris Ryder has lit up Twitter when he shared a letter he received from the CEO of his club and the engagement he's had around the world puts the so called 'mega-influencer' to shame.

Emily Caroe

in

Digital & Social Media

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