Sustainability
EDIT - Mallory Group believes measuring the effects and outcomes of sponsorship is essential for both brands and rights holders
EDIT -Effective measurement of sport sponsorship is not easy. Many shy away from the whole topic and hide behind “easy” surrogate pseudo-measures as a means of justifying their activity.
Mallory understands that measurement is an evolving field, that different projects set differing goals and require different metrics. We sit alongside our clients at the leading edge of developing new measurement techniques - and we’re still learning!
Mallory understands that measurement is an evolving field, that different projects set differing goals and require different metrics. We sit alongside our clients at the leading edge of developing new measurement techniques - and we’re still learning!
Get involved
Come on the Sustainability journey with us
Seminars
Mallory hosts regular seminars to showcase detailed elements of expert sports sponsorship. See below for event details.
Sustainability insights
A collection of news, insights and perspectives on sustainability from Mallory Towers
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