We started work with Musto in April 2019 with a brief to:

• Advise, guide and inspire around the story-telling of Musto products and ambassadors
• Position Musto as the leaders in performance clothing within the equestrian, country and sailing markets globally with a particular focus on the UK, France and USA
• Create inspiring communications and PR around the Musto family of ambassadors and events
• Place Musto clothing and accessories for review in target publications across sport, lifestyle and adventure markets
• Solution
• Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
• Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
• Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

• Close working relationships with all target media in the key territories facilitating two-way conversations and proactively creating story-telling opportunities
• Influencer engagement campaigns with both online and print media to test, experience and review Musto clothing
• Introducing Musto to new audiences through ambassador engagement whilst also championing the 'regular' users of the brand

Since appointment we have delivered numerous PR campaigns that generate rich ‘story-telling’ and authentic content for Musto’s own digital channels and for the media. Often working with Musto’s key partnerships in this delivery, for example, the ‘Tokyo Interrupted’ campaign with British Sailing Team in the summer of 2020 when the Olympic Games was postponed.

We have secured multiple full page features in national media including The Daily Telegraph and The Times as well as regional media in USA and France; regular 'drum beat' coverage in sport and trade publications; frequent kit reviews in equestrian, country and sailing media and influencer campaigns across all sporting disciplines.