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City event and PR activation for the ICC Men's Cricket World Cup
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Brief
Showcase the city of Cardiff
Engage the local community in the Cricket World Cup
Reach new audiences
Create social conversations
Secure media coverage
Solution
We created a record-breaking giant cricket catch relay around the streets of Cardiff
A fully integrated PR and social media campaign across Cricket World Cup and local channels
Pre-event communications plan to recruit participants to support the event
'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
Attracted both local and global media to cover the event live
Results
542 participants
Broadcast in 15 territories
x5 news broadcast pieces
Over 325k social video views
1m reach
69k engagements
Back to work
City event and PR activation for the ICC Men's Cricket World Cup
Back to work
Brief
Showcase the city of Cardiff
Engage the local community in the Cricket World Cup
Reach new audiences
Create social conversations
Secure media coverage
Solution
We created a record-breaking giant cricket catch relay around the streets of Cardiff
A fully integrated PR and social media campaign across Cricket World Cup and local channels
Pre-event communications plan to recruit participants to support the event
'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
Attracted both local and global media to cover the event live
Results
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