City event and PR activation for the ICC Men's Cricket World Cup

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Brief

  • Showcase the city of Cardiff
  • Engage the local community in the Cricket World Cup
  • Reach new audiences
  • Create social conversations
  • Secure media coverage

Solution

  • We created a record-breaking giant cricket catch relay around the streets of Cardiff
  • A fully integrated PR and social media campaign across Cricket World Cup and local channels
  • Pre-event communications plan to recruit participants to support the event
  • 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
  • Attracted both local and global media to cover the event live

Results

  • 542 participants
  • Broadcast in 15 territories
  • x5 news broadcast pieces
  • Over 325k social video views
  • 1m reach
  • 69k engagements
Back to work

City event and PR activation for the ICC Men's Cricket World Cup

Back to work

Brief

  • Showcase the city of Cardiff
  • Engage the local community in the Cricket World Cup
  • Reach new audiences
  • Create social conversations
  • Secure media coverage

Solution

  • We created a record-breaking giant cricket catch relay around the streets of Cardiff
  • A fully integrated PR and social media campaign across Cricket World Cup and local channels
  • Pre-event communications plan to recruit participants to support the event
  • 'Delivered' the tournament ball to the captains of New Zealand and Sri Lanka ahead of the first match in Cardiff
  • Attracted both local and global media to cover the event live

Results

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Back to work