Brief

Maximise exposure and raise brand awareness for arena in the UK and Europe
Enhance the profile of their sports partnerships including the launch of Adam Peaty MBE and Katinka Husszú's Signature Collections
Reveal the partnership between arena and Loughborough Swimming
Provide strategic counsel and insights on partnerships in the UK

Solutions

We unveiled Adam Peaty's Limited Edition Capsule Collection in the heart of Trafalgar Square, London on a busy summer's day, much to the delight of passing tourists and commuters! The media round-table preceding the launch saw features in national newspapers including The Times, The Sun, The Daily Mirror and The Express with imagery used to this day
With two weeks' notice we launched Hungarian swimming super-star, Katinka Husszú's eponymous collection in the capital, Budapest, streamed live on Facebook and attended by all the key national media
After Adam Peaty's highly successful World Championship run in 2018, we organised a media junket around key media in London and Manchester over 24 hours to maximise exposure for the Olympic champion
Most recently, we've launched arena's partnership with Loughborough Swimming, the UK's most successful university swimming club with a video charting 24-hours in the life of an elite student athlete. Our video racked up over 60k views on Instagram alone in the 48 hours

Our ongoing coverage for arena includes:

Maximise exposure and raise brand awareness for arena in the UK and Europe
Enhance the profile of their sports partnerships including the launch of Adam Peaty MBE and Katinka Husszú's Signature Collections
Reveal the partnership between arena and Loughborough Swimming
Provide strategic counsel and insights on partnerships in the UK

We unveiled Adam Peaty's Limited Edition Capsule Collection in the heart of Trafalgar Square, London on a busy summer's day, much to the delight of passing tourists and commuters! The media round-table preceding the launch saw features in national newspapers including The Times, The Sun, The Daily Mirror and The Express with imagery used to this day
With two weeks' notice we launched Hungarian swimming super-star, Katinka Husszú's eponymous collection in the capital, Budapest, streamed live on Facebook and attended by all the key national media
After Adam Peaty's highly successful World Championship run in 2018, we organised a media junket around key media in London and Manchester over 24 hours to maximise exposure for the Olympic champion
Most recently, we've launched arena's partnership with Loughborough Swimming, the UK's most successful university swimming club with a video charting 24-hours in the life of an elite student athlete. Our video racked up over 60k views on Instagram alone in the 48 hours

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